Michael Jordan's Cincoro Añejo Reserva Aged 28 Months
Michael Jordan's tequila brand just dropped a holiday-season bottle that blends two ages of aged tequila. Cincoro Añejo Reserva is a limited-edition expression made from Blue Weber agave, aged 28 months in Tennessee whiskey barrels, then married with Cincoro Extra Añejo for extra depth. It arrives in a white-and-gold gift box and went on sale November 4, 2026.
What Makes This Release Special?
Cincoro already makes añejo and extra añejo, so this is not a rehash of something on the shelf. Añejo Reserva is a new, limited expression built by blending a 28-month tequila with the brand's older Extra Añejo. Think of it like a chef adding a little reduced stock to a sauce: the younger tequila brings freshness, and the older one adds weight.
Co-founder Emilia Fazzalari said the extended aging and blending give it a complex flavor profile and "a new dimension" in the portfolio. Jordan, the basketball legend and fellow co-founder, said in the release: "We set out to create something special with Añejo Reserva."
The release gives no batch size or bottle count, so how limited "limited" really is remains unclear.
Inside the Bottle
Añejo is the tequila category for bottles aged at least one year but less than three. Extra añejo is the next step up, aged more than three years. Blending the two is a way to get some of that older, deeper character without the whole bottle sitting in wood for years.
The agave is Blue Weber, sourced from both the highlands and lowlands of Jalisco. Highland agave tends to run sweeter and fruitier, while lowland agave leans earthier, so using both is a way to balance the base. The aging happens in Tennessee whiskey barrels.
According to Cincoro, it delivers notes of toasted oak, baking spices, cooked agave and dark chocolate. It is bottled at 40% ABV (80 proof), and the tequila is a golden amber color. The bottle is white with a gold agave star pattern, and the gift box has a window so the bottle shows through.
The Story Behind Cincoro
Cincoro began with a dinner. In July 2016, five friendly competitors sat down together and bonded over a shared love of tequila. They kept the adventures going, and eventually decided on one mission: make the finest tequila they had ever tasted.
The five founders are Michael Jordan, Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics. Rivals on the court, partners at the bar. The brand officially launched in 2019.
Cincoro says its tequila is made from hand-selected Blue Weber agave from private farms in Jalisco, slow-cooked in small batches. The brand says it has won more than 36 awards in accredited spirits competitions since it started.
Price, Proof and Availability
Official Name: Cincoro Añejo Reserva
Category: Tequila (añejo, blended with Extra Añejo)
Bottle Size: 750 mL
ABV/Proof: 40% ABV (80 proof)
Age: 28 months in Tennessee whiskey barrels, blended with Extra Añejo
Price (SRP): $149.99. Some retailer listings show it a bit higher, so shelf prices may vary.
US Availability: Online and at select retailers, plus select high-end restaurants and cocktail bars. The states carrying it have not been announced, and New Jersey, New York and other East Coast states are not named, so check with your local retailer. Cincoro points buyers to cincoro.com/anejo-reserva.
Release Date: November 4, 2026
Limited Edition: Yes, no bottle count given
Did You Know?
Fazzalari says she and Michael Jordan personally taste every batch of Cincoro before it is bottled.
Tonights Poison Take
At $149.99, this is clearly aimed at gift-givers and collectors, and the window box and white-and-gold bottle are built for exactly that. The blend of a 28-month tequila with Extra Añejo is a fun twist for anyone who likes to compare aged expressions side by side. Fans of the Cincoro lineup will want to see how it sits next to the Extra Añejo it is blended with. And if there is a Jordan fan on your holiday list who likes tequila, you have a ready answer.
Bar Talk: Michael Jordan's tequila brand just blended a 28-month añejo with its Extra Añejo, and the result comes in a bottle made for gifting.
Know a tequila fan who is impossible to shop for? This one might finally solve the problem.
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About the author: Jas Sawhney (Tonights Poison) has spent 18 years in the beverage alcohol industry and shares new releases, tastings and spirits news as @tonightspoison on Instagram, TikTok and YouTube.
Please enjoy responsibly.
Not a bad price for an extra anejo.