Coming in March 2021, new from Johnnie Walker, Blonde. The new Johnnie Blonde expression is made using wheat and fruity malt whiskies. Matured in sweet American oak, the whisky is said to be ‘full of bright, vibrant flavour’ with notes of toffee, caramel and fresh fruit.
The blended Scotch was launched to appeal to both current and new whisky drinkers.
Diageo said the way drinks are being consumed is evolving, with consumers socialising earlier or in more relaxed spaces, and sipping long drinks slowly. As such, Johnnie Blonde is ‘made for this occasion’ as it can be consumed in long serves, including mixing it with lemonade, cola or ginger.
Michael Ward, head of innovation at Diageo, said: “Johnnie Walker has always been built on progress, on a desire to constantly push boundaries and explore new flavours, experiences and serves. Johnnie Blonde is borne out of that same philosophy.”
Johnnie Blonde will debut in select pilot cities across the world, including Monterey, Mexico; Curitiba, Brazil; Bangkok, Thailand; Sofia, Bulgaria; and Houston, US; as well as in Germany through a number of partners. It will launch in these cities in March 2021, priced at RRP US$24.99.
Cheers!
